Persuasive Writing for the Web

Humanity has been writing for a few thousand years. But it is only with the rise of the internet that the production of texts has truly been democratised. Almost everyone is contributing to the largest collective text production in history. But does it all meet the standards it really ought to? And is all this writing really suitable for publication online and on a screen? If you want to produce high-quality writing for a website – and thereby make a difference – then you really can’t afford to miss the guidance offered in this comprehensive online course!

Aim of the course
With the e-learning course 'Convincing Writing for the Web', you’ll lay the foundations for creating compelling web content for your website.

What will you be able to do or know after the course?
- Identifying the target readership
- Identifying the reasons why potential readers might visit your page
- Knowledge of the structure and layout of a website
- Knowledge of the structure and content of text blocks
- Tips for writing emails
- Converting 'paper' texts into online texts
- Setting up and maintaining the homepage
- Applying tips to improve search visibility
- Creating a blog

Duration and workload
The 'Convincing Writing for the Web' e-learning course takes around 8 hours to complete. To get the most out of your online training, please make use of the supporting course materials. The total study load is 14 hours.

If you choose this e-learning course, you will be directed to an online learning environment set up specifically for the Volunteer Academy. There, you will need to create an account to access this e-learning course. You can then use these login details to access several other e-learning courses.