Social media

Social media have now become indispensable for civil society organisations in the
communication with their target audience. Because communicating via social media is very
low-threshold and fast, you can share information and knowledge, you reach new people, you
Messages can be easily forwarded, you get more exposure and become
easily found on the internet. 

Tips deploy social media:

  • Inspire your followers
    Use original ideas or catchy quotes to inspire your readers.
  • Work with fixed headings
    Recognisability is good, you can achieve this by using a fixed structure for content on your social media. Post regularly, use a recognisable colour/image that recurs.
  • Make use of experience stories
    Recruiting new volunteers? Have your current volunteers tell you a bit about their volunteering and why they enjoy it so much.
  • Showcase your organisation
    Have you had a fun meeting, tell about it. Or take your followers for a behind-the-scenes look at your organisation. 
  • Respond to current events
    Is it summer, Christmas, autumn or any other special day? Include this in your post on social media.

Workshops related to this topic: